McDonald's drinks concept given eye-popping packaging

McDonald drink redesign

The packaging designs take their inspiration from chocolate bars

There's no denying that McDonald's is one of the most influential brands in the retail world; creating one of the most iconic brand mascots, the company are also a forerunner when it comes to an outstanding use of colour in branding. So, it's no surprise that their designs inspire many-a-concept, with this latest venture an example in eye-popping colour.

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Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.