Minimal branding for specialist medical clinic has the cool factor

Crotherapy is a specialist form of medical treatment, which uses extremely low temperatures in medical therapy. One establishment that specialises in such treatment is Monterrey-based clinic Boreálica, who recently commissioned creative agency Anagrama to provide a new identity that communicated its services.

"The monogram is designed based on the traditional symbolic representation of temperature, using the signs around Boreálica's 'B' to round up the brand's cool factor. Overall, we strived to create a brand that would convey the values of health, technology and hygiene to a target market consisting of professional athletes and health-conscious people."

Kerrie Hughes is a frequent contributor to Creative Bloq, and was once its editor. One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications such as ImagineFX, Computer Arts and Digital Camera World. After a stint working for the police, Kerrie is back reviewing creative tech for creative professionals.