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Minimal branding for specialist medical clinic has the cool factor

Crotherapy is a specialist form of medical treatment, which uses extremely low temperatures in medical therapy. One establishment that specialises in such treatment is Monterrey-based clinic Boreálica, who recently commissioned creative agency Anagrama (opens in new tab) to provide a new identity that communicated its services.

The Anagrama team comment on Behance: "Our proposal draws inspiration from the most frigidly cold places on earth – the North and South poles. Using a frosty color palette of white, grey and holographic foil we communicate the nature of Boreálica's glacial services.

"The monogram is designed based on the traditional symbolic representation of temperature, using the signs around Boreálica's 'B' to round up the brand's cool factor. Overall, we strived to create a brand that would convey the values of health, technology and hygiene to a target market consisting of professional athletes and health-conscious people."

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Kerrie Hughes
Kerrie Hughes

Kerrie Hughes is Editor at Creative Bloq (currently on maternity leave). One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications. Kerrie's work for Creative Bloq involves managing the team and the site's content, developing and maintaining commercial partnerships, and finding innovative ways to bring Creative Bloq's audience the content they're looking for.