The Pantone colour that will stop you smoking

The success or failure of our design work often comes down to one or two fundamental decisions, such as colour. So you'll find plenty of advice on colour theory on Creative Bloq.

But most of these tips are about making your colour choice appealing. Sometimes, though, you want to go in the opposite direction. That's what the UK goverment is planning to do with a new law expected to be passed today, preventing the use of attractive colours in cigarette packaging.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.