Volvic unveils radical new branding and logo

NEW BRANDING: A strong use of green to help the bottle stand out on the shelves

NEW BRANDING: A strong use of green to help the bottle stand out on the shelves

The French company behind one of the world's most popular brands of bottled water has unveiled new bottle design, packaging and logo. The new label design (above) takes the green volcano of the old design (below) and brings it front and centre.

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Tom May
Freelance journalist and editor

Tom May is an award-winning journalist and author specialising in design, photography and technology. His latest book, The 50th Greatest Designers, was released in June 2025. He's also author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.