Volvic unveils radical new branding and logo

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The water brand banishes blue and goes for green with a new and very different bottle design.

NEW BRANDING: A strong use of green to help the bottle stand out on the shelves

NEW BRANDING: A strong use of green to help the bottle stand out on the shelves

The French company behind one of the world's most popular brands of bottled water has unveiled new bottle design, packaging and logo. The new label design (above) takes the green volcano of the old design (below) and brings it front and centre.

OLD BRANDING: Being phased out in August and September

OLD BRANDING: Being phased out in August and September

The new bottle will be rolled out aross this month and the next, and be accompanied by a multi-platform advertising campaign, says Volvic.

The new designs will also carry through to the brand's 'Juiced' and 'Touch of Fruit' ranges (see below):

What do you think of the new Volvic branding? Let us know in the comments below!

Tom May
Tom May
Freelance journalist and editor

Tom May is an award-winning journalist specialising in art, design, photography and technology. His latest book, The 50 Greatest Designers (Arcturus Publishing), was published this June. He's also author of Great TED Talks: Creativity (Pavilion Books). Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.