The water brand banishes blue and goes for green with a new and very different bottle design.
NEW BRANDING: A strong use of green to help the bottle stand out on the shelves
The French company behind one of the world's most popular brands of bottled water has unveiled new bottle design, packaging and logo. The new label design (above) takes the green volcano of the old design (below) and brings it front and centre.
The graphic has been enlarged and redrawn, giving it much more definition, in line with the brand slogan 'Filled with Volcanicity'.
Overall, the design is defiantly green, with blue now entirely absent from both the label and the bottle itself. It's a radical move, with blue the dominant colour in bottled water branding due to its association with coolness, tranquility, and clarity.
OLD BRANDING: Being phased out in August and September
The new bottle will be rolled out aross this month and the next, and be accompanied by a multi-platform advertising campaign, says Volvic.
The new designs will also carry through to the brand's 'Juiced' and 'Touch of Fruit' ranges (see below):
What do you think of the new Volvic branding? Let us know in the comments below!
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Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.
