Coudal Partners

It's two days after the US Presidential election, and Coudal Partners' own small attempt at influencing the outcome almost paid off. Rather than placing hectoring or impassioned pleas on their website, the forthright design studio created lowercasetees, a spin-off business selling T-shirts for kids. Two text designs were available: one proclaiming, "Mommy wants a new President", and the other, "I wouldn't vote for Bush if I were you."

"The funny thing is, we've actually sold a bunch of them in the last two days," says Jim Coudal, Coudal's affable founder. "We produced a lot more of the Mommy T-shirts as, fortunately or unfortunately, depending on how you look at it, the Mommy message is still valid to a large part of the US."

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