Get ahead in advertising

Of all the markets open to illustrators and digital designers, advertising is, for many, the most desirable. Comparatively well-paying and prestigious, success in this field can elevate an artist's career to a whole new level. But this particular field is also undoubtedly the most challenging. With fierce competition, the difficult-to-predict tastes of ad agencies, complex commercial considerations, and work that has as much potential to be creatively stifling as it does fulfilling - the seemingly straightforward job of using good art to sell a message or product is often actually anything but.

The first challenge for any aspiring ad illustrator is to bring their work to the attention of the powers that be - the art buyers at advertising agencies charged with creating the campaigns that will ultimately present products and services to the public via newspapers and magazines, billboards, poster spaces, the web and other new media channels.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.