Profile: TAXI

There was a time, not that long ago, when design and advertising just didn't get on. "Ad people thought designers were wankers," reveals Steve Mykolyn, executive creative director of TAXI Toronto and Calgary. "Design people looked at advertising and saw it as vacuous, disposable and in some cases just downright crap."

Mykolyn himself comes from a design background - digital and interactive, to be more accurate. Yet he has worked for TAXI since 2001. Is he a defector or a double agent? At this point, professionally laid-back, he wheels out what sounds suspiciously like a catchphrase. "I always said I'd never work for an ad agency," he explains. "And I still haven't." TAXI, Mykolyn insists, isn't an ad agency - it's something else altogether.

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