Profile: Williams Murray Hamm

Williams Murray Hamm might have the sort of corporate name that's expected of a big packaging design agency, but its creative approach is far from boardroom design by committee. The company is famous for its often radical reinventions of food brands and packaging - some big names, others less well-known - and boasts an incredible success rate.

Founded in 1997, WMH was created "out of a frustration and boredom with the world of brand design," explains Richard Murray. "We thought it had become incredibly formulaic. Most of our work with individuals had previously been in the supermarket, and if you looked around, you saw pizza brands that look like other pizza brands, coffee brands that look the same, and so on. The idea of formulas and category conventions had really overwhelmed the individuality of brands, so we decided to create a company that reacted against that, and tried to do things in a different way."

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