Stupid Studio

A few weeks ago a bunch of T-shirts landed on Computer Arts' desks. 'We're with Stupid', their slogans read in an example of tongue-in-cheek self-promo from the Danish studio that is fast becoming known for its friendly approach, striking design - across motion graphics, branding, print and online - and 'why didn't I think of that?!' ideas.

Stupid Studio is headed up by founder and creative director Daniel Gjde, who founded the studio four years ago in Odense, Denmark's third largest city and the birthplace of Denmark's most legendary storyteller, Hans Christian Andersen. Now himself working to shape and regale the tales that his clients want to tell their audiences, Gjde's route to the digital creative industry was far from prescribed. "That's a weird story," he says, "but I think it is for many creatives. My education is in electronic engineering, so I have a very technical background, but at the same time I've always been very interested in designing and drawing stuff. I'd been DJing and began to do my own parties, so I started by doing my own flyers. That's how I got really into design - and found out that engineering was so fucking boring!"

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