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You'll love this ingenious interactive Instagram art

artbeats

Created by Carl Storey, the illustrator wants to bring a little joy to people's feeds

Since its launch in 2010, Instagram has become a tour-de-force in creativity, photography, graphic design and illustration. With millions of users across the globe, the platform allows artists and photographers to showcase their work in ways that they couldn't previously. But what if it was a bit more interactive?

12 inspirational art directors to follow on Instagram (opens in new tab)

ARTBEATS (opens in new tab) is an ingenious project that utilises Instagram's 'like' button to create the finishing touches to illustrations. Created by London-based advertising creative Carl Storey, the illustrations include cute cats, the legendary 'I ❤ NY' logo, and playing cards.

"The idea is to give people little squares of joy in their Instagram feed everyday," explains Storey. If you look through the feed, that's certainly the case; you'll be hard-pressed not to crack a smile with each and every 'like'. Take a look at some of our favourites below and be sure to try it out for yourself! You can follow the account on Instagram by searching 'artbeats' or the full username artbeats01 (opens in new tab).

artbeats

artbeats

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Sammy Maine
Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.