how we built

.net: Why did need a revamp?
TM: In February 2006, more than ten years after Ask first appeared on the internet, Ask Jeeves became The process was certainly a challenge, but one we felt was necessary to help users get the most from their search experience. Ask has always had great search technology underpinning the site, but from research it became clear that users’ perception of the Ask Jeeves brand was getting in the way.

For this reason and others, we knew that things had to change. Firstly, we had to change the way users perceived us and change their search behaviour. We wanted to give them a better, cleaner experience, with our advanced functions made much more accessible. With the global reach of the internet, we also knew that any redesign would have to be implemented on a coordinated, worldwide scale, with consideration given to the needs of our users not just in the UK, but in the US and all over Europe.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.