Heinz x Kit Kat surprises social media with bizarre KitKat'Chup branding

'Have a break, have a...' Wait, what? If you happen to have blinked (or just haven't opened TikTok recently, you might have missed the fact that a KitKat smoothered in Heinz Tomato Ketchup is apparently the gastronomic trend of the month. And neither Heinz nor Nestlé is complaining. In fact, they're wholeheartedly encouraging the crime against taste buds.

The brands have teased a KitKat'chup flavour KitKat on Instagram, and they've even been forcing their employees to try the unlikely combination. The response shows how brands can take advantage of exposure from a spontaneous viral trend if they act fast, but it's a tricky game to play. Some people are confused about whether KitKat'chup is a real product, and those unfamiliar with the viral trend are doubly baffled.


♬ What You Won't Do for Love - Bobby Caldwell

♬ Trendsetter - Connor Price & Haviah Mighty

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.