Defined: the 11th principle of good design

Designer at Kicksend, Wells Riley, has written about the 11th principle of good design. In his article, he says that the 10 principles of good design that Dieter Rams defined in 1970 remain relevant, but the web is very different to mediums that existed at that time. Instead of crafting fixed items that could slowly be refined (consumer goods revised annually, or print publications updated during reprints), we’re now surrounded by software that constantly changes. Instead of next-year’s revision, you have the likes of Facebook pushing new code to production twice daily.

Riley therefore added an eleventh principle: good design is iterative. He spoke to .net about the reasoning behind the post and also his thoughts on iteration within the web design industry.

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