Happy Cog redesigns site 'live'

Having last reworked its site in 2007, Happy Cog has decided to spend a week redesigning. President Greg Hoy outlined in a blog post that the company tried to update its site in 2010, but ended up “back-burnering the project”. Having in part been inspired by Site Night, the company is now concentrating on its own site once again – even pulling designers off of other projects to do so.

We spoke to Hoy (GH) about Happy Cog’s redesign week, to find out how other companies could learn from the process, and also what the agency hopes to achieve.

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