Inside the labs of the world's leading digital agencies

If you work in marketing, web design or web development then you’ve probably heard about the growing number of labs being launched within digital agencies. They can include UX designers, creative directors, developers, brand strategists and all manner of other job roles. In fact, you may already have one where you work.

But what is a lab? How can it benefit an agency? What should a lab look like? And do you need to buy white coats and develop an unhealthy obsession with lasers? We’ve spent the last few weeks speaking to agencies from around the world, looking for answers to these very questions. From global behemoths such as BBH and Ogilvy, to smaller agencies such as Mint Digital and Teehan+Lax, labs are thriving. So read on, as we reveal what goes on inside the world’s best digital labs.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.