Elon’s official DOGE logo is stale meme branding at its worst

Dogecoin logo on a blurred American flag background
(Image credit: Doge.gov)

The Department of Government Efficiency (DOGE) debuted an updated version of its logo – only to swiftly remove it without a trace hours later. It's no secret that DOGE leader Elon Musk is a fan of meme branding, but with legal troubles mounting, it seems the stale meme is no longer a laughing matter.

Akin to his infamous X logo, the Doge design is a wholly unoriginal creation. Ripped from the 2010s meme featuring a viral Shiba Inu named Kabosu, the Doge image was appropriated for Musk's Dogecoin cryptocurrency. Since then the design has been synonymous with Musk's meme-oriented personal brand, and now, the future of America's government.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).