Fifa's Club World Cup logo is too minimalist for its own good – fans think it feels "hollow"

Fifa's Club World Cup logo
(Image credit: Fifa)

Fifa has unveiled its new logo for the upcoming Club World Cup – a unique competition that brings the world's greatest football clubs together in the ultimate sporting showdown. As football's newest tournament, the Club World Cup faces the challenge of standing out in a sea of sporting competitions but judging by fan reactions, it seems the unique logo has failed to score with supporters.

The best sports logos are often packed with powerful symbolism, something that the Club World Cup logo seems to lack. With on-the-nose nuance and a painfully minimalist design, it's a tepid logo that feels like style over substance.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).