Stop banning Lorem Ipsum: a rebuttal

John McGarvey feels strongly about copy. As a web copywriter, if it were up to him, we'd all stop using Lorem Ipsum as placeholder text during the design process. Period. And in such a role, it's hard to blame him; placeholder text can, I'm sure, be quite an interference on the path to great content. In McGarvey's op-ed, he rightly pointed out, among other things, that nonsense copy can make for shaky sign-offs on the part of clients, who can't possibly strut down a road of design excellence until the content is mixed with water to become concrete.

But is he right that Lorem Ipsum has no value to the design process? In a word, no. And in light of the flood of comments McGarvey's post received, I felt a rebuttal was in order.

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