Trent Walton on RWD, friends and passion

This article first appeared in the October 2011 issue (#220) of .net magazine – the world's best-selling magazine for web designers and developers.

@kumbi: What have been the biggest drawbacks you’ve encountered when implementing responsive design projects? How do you mitigate them, if at all?
TW: I’ve noticed hubbub on the intertubes about how responsive web design can push projects over budget and limit scope. I’ve not found that to be true. We charge more for responsive layouts, but not much, and most of the extra time goes into planning rather than buildout. I’ve found the biggest liability with using media queries is the possibility that a site’s hierarchy can be wrecked as elements reflow to fit narrower widths. Content needs to be choreographed to ensure the intended message is preserved on any device and at any width.

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