Better websites would "boost student numbers and funding"

UCAS figures have revealed that British university applications are down by 7.7 per cent year-on-year, and experience design agency Nomensa places some of the blame on university websites failing to treat prospective students as online consumers. Nomensa argues that universities should "take a more intuitive online approach online or lose valuable applicants".

The warning follows Nomensa's whitepaper 'Enhancing the university submission experience' which, according to a press release, "is based on a review of current university websites and market intelligence, and a rigorous user-centred design process across 88 students to test redesigned prototype screen blueprints against both existing university websites and the UCAS site".

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