4 ways to integrate design and strategy

As part of a recent video series with johnson banks, account director Katherine Heaton joined Michael Johnson to discuss how the studio's immersive creative process works, the role of strategy and how to keep plates spinning. In this article they share four key ways creative directors can integrate design and strategy.

01. Don't rely on jargon

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.