5 outrageous product placements in movies

castaway still: Tom Hanks with FedEx

For filmmakers, product placement is an increasingly lucrative sideline to hike up those all-important profit margins. It’s like the movie equivalent of native content, slotting the sponsorship right into the action and getting the ultimate endorsement from the silver-screen heroes themselves.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.