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Adobe MAX 2020: Adobe Fresco for iPhone, Photoshop neural filters and more

Adobe Max 2020
(Image credit: Adobe)

Adobe's annual creative conference, Adobe MAX 2020, is now over, and what a few days it was. A digital experience this year, for the first time ever, it was completely free for everyone to attend. 

CEO Shantanu Narayen kicked off the conference on Tuesday, sharing why creativity is more important now than ever, before Adobe CPO Scott Belsky introduced what the next few days held in store at MAX. "I like to say creativity is the world's greatest recycling system," said Belsky. "One person's Photoshop document is the starting point for another's masterpiece."

Want to get the Adobe Creative Cloud suite? Head to our dedicated Adobe Creative Cloud discount page for all the best offers. 

Here's everything we learned from the conference this year:

Amazing Adobe tech sneaks

Get a sneak peek of the latest tech

Get a sneak peek of the latest tech (Image credit: Adobe)

A highlight of the Adobe MAX calendar, Adobe Sneaks is where the company reveals some of the top secret tech it's been working on over the past 12 months. And 2020 did not disappoint. From incredible texture generation tools, to mind-blowing AR technology and everything in between, this year's sneaks are not to be missed. See our roundup of all the latest innovation from the Adobe labs here

Illustrator on the iPad is here!

Illustrator on the iPad

Finally! (Image credit: Adobe)

We were expecting the release of Illustrator for the iPad, which was announced last year at MAX, and we're pleased to say Adobe hasn't disappointed. There's a ton of amazing features on Illustrator on the iPad, many of which the Adobe team demonstrated. 

Illustrator on the iPad is available today – give it a go here.

Adobe Fresco for iPhone

Adobe Fresco on the iPhone

There's fresh news on Fresco (Image credit: Jinjin Sun)

Not 12 months since the reveal of Adobe Fresco has Adobe announced the popular painting and drawing app for iPhone. Available as a standalone app or as part of Adobe Creative Cloud, Adobe Fresco for iPhone could be just the solution for busy creatives on the go. The smartphone app has the same UI and brushes as the existing version, as well as some new features, including Smudge brushes. Head to our Adobe Fresco for iPhone article for more information. 

New Photoshop neural filters

Photoshop filters

This one's bit creepy (Image credit: Adobe)

Adobe has given its flagship software, Photoshop, a lot of attention this year. As part of a major upgrade, Photoshop now has all-new AI tools, some of which are both impressive and terrifying in equal measure. 

Neural Filters are, as the name suggests, AI-powered filters that allow you to change everything from someone's age and expression to the direction in which their head is facing. It's actually a little unnerving how easily and realistically a person's appearance can be altered using these new features. Head to our in-depth Photoshop neural filters article to see what we mean. 

More Adobe MAX announcements from the conference...

  • You can now convert speech to text in Premiere Pro thanks to Adobe Sensei
  • Roto Brush 2 added to After Effects, this brush selects and tracks objects, frame by frame, isolating the subject automatically
  • Colour grading is now more advanced than ever in Lightroom
  • You can now 3D Transform in Adobe XD
  • A public beta for Aero on desktop is now available
  • You can livestream in-app on both Photoshop on the iPad and Illustrator on the iPad (as well as in Fresco) – enabling creatives to connect with fans directly 
  • A wealth of updates to Creative Cloud Libraries, including the ability to create and distribute design systems via Adobe XD, access assets in Adobe Spark and connect to third-party apps through open Library APIs for developers
  • Preview of a prototype of a digital content attribution tool that will help creatives claim ownership of their work. The tool will debut in Photoshop and Behance

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