Adobe's annual creative conference, Adobe MAX 2020, is here. A digital experience this year, for obvious reasons, the conference kicks off at 9am (PT) / 5pm (BST) today (20 October), and runs for two whole days. And the best bit? Unlike previous years, it's completely free to attend.
This is great news for anyone who has wanted to attend this creative bonanza before but has been put off by the cost of a ticket, or wasn't able to travel. Adobe promises it is planning an "immersive event that stays true to the MAX spirit of mind-blowing creativity and inspiration".
Adobe MAX 2020 promises 56 hours of non-stop inspiration and learning, with live content demos and luminary speakers, Sneaks, celebrity appearances, and musical performances. And we have to admit, the line up looks pretty incredible. Among the artists and designers to join Adobe this year are filmmaker Ava DuVernay, actor and director Zach Braff, actress Gwyneth Paltrow and and world renowned portrait photographer Annie Leibovitz.
There's still time to register now, and by doing so you will benefit from the following:
- Enter into a sweepstakes to win a FREE MAX t-shirt
- Build your schedule (there are over 350 sessions to choose from this year)
- Join the live chat with creatives from around the world during session premieres
- Gain access to instructor files and presentation downloads
- Engage with the product experts behind your favourite Adobe products in Meet the Teams
- Win amazing prizes by viewing sponsor tutorials and visiting individual sponsor pages
What can you expect at Adobe MAX? Well, Adobe traditionally uses its conference to announce major changes and new features in its suite of creative apps, Creative Cloud. Who knows if and how the coronavirus has affected Adobe's developments this year, only time will tell. We're expecting the release of Illustrator for the iPad, which was announced last year at MAX, and knowing Adobe, there are bound to be plenty of other exciting announcements too.
Want to get the Adobe Creative Cloud suite before Adobe MAX 2020? Head to our dedicated Adobe Creative Cloud discount page for all the best offers.
For a taste of what to expect, let's take a look at last year's hottest MAX announcements, as we reported them at the time.
Photoshop on the iPad has launched!
The wait is over: Photoshop on the iPad is here. This powerful app has been built from scratch specifically for tablet users, with the interface optimised for touch and for use with the Apple Pencil. However, it's not quite a complete version yet – this first iteration focuses on core tools such as those for compositing and retouching workflows. Photshop for iPad is included with all Creative Cloud subscriptions, and also available to download from the app store.
Photoshop Camera: New AI-powered photo app
Adobe has unveiled a brand new photo app called Photoshop Camera. The AI-powered app aims to bring the power of Photoshop to the point of capture on a smartphone. Sensei technology enables the app to intelligently recognise the subject of a photo and apply effects, both realistic and creative. It's open for early access now, with general release planned for early 2020.
Adobe Fresco comes to Windows
Adobe's dedicated art app Adobe Fresco launched earlier in 2019 (read our Adobe Fresco review), but it was just for iPad users. Quick work from Adobe, because now there's a Windows version of Fresco available too. At the moment it’s for users of Microsoft Surface Pro X devices and Wacom MobileStudio Pro hardware only, but Adobe is working on expanding that list.
Adobe pushes AR boundaries with Project Aero
It was previewed at 2018's MAX, and now Adobe Aero has been officially released. This iOS mobile app is the first tool to enable designers to create and share immersive experiences in AR, without the need to code. Download it for free, for phones and tablets, from the App Store. Alternatively, read more on the Adobe blog.
"Immersive media is proving to be a powerful storytelling medium, and completely changing how we interact with the world around us," says Stefano Corazza. "With augmented reality (AR), we can merge digital content with the physical world to create and deliver next-generation experiences."
Coediting capabilities added to Adobe XD
Adobe has added coediting capabilities to XD, enabling multiple designers to collaborate on a project at the same once, and see changes in real time. A Different designers can have the document open on their personal device, with any updates appearing in real time for all co-editors. This update could be a real game-changer for product designers.