Adobe's annual creative conference, Adobe MAX, returns this October, and once again it's online and completely free to attend. The event usually offers us our first glimpse of exciting new creative features and software the company has up its sleeve, and it sounds like 2021 will be no different.
Adobe MAX 2021 will take place virtually 26 – 28 October with talks from various creative luminaries and celebrity speakers and numerous sessions and workshops. If you're ready to start your Creative Cloud journey, check out today's best Adobe deals. Meanwhile see below for more on this year's event.
Adobe MAX 2021: what to expect
Adobe MAX is the industry-leading software creator's annual celebration of creativity. It aims to connect the creative community, boosting skills and offering new inspiration. This year's event will feature 400 sessions, keynotes, workshops and MAX Sneaks labs (which offer a glimpse at the new innovations brewing behind the scenes at Adobe). There are also competitions and numerous breakout sessions on everything from graphic design and illustration to video, photography UI/UX and 3D and AR.
Speakers confirmed for Adobe MAX 2021 include the Oscar-winning writer and director Chloé Zhao, Saturday Night Live star Kenan Thompson, the rapper Young Thug and actors Tilda Swinton, Henry Golding and Zazie Beetz. From the design world, there will be talks and creative inspiration from Pentagram's creative director Eddie Opara, Aaron Draplin of Draplin Design Co, BUCK's creative director Michelle Higa Fox, and the designer and letterer Lauren Hom.
We can also look forward to hearing from the illustrators Yuko Shimizu, Wendy MacNaughton and Skottie Young, while from the world of video, we'll have appearances from Nerdforge, Casey Neistat and Josh Olufemi.
How to sign up for Adobe MAX 2021
Anyone can go to Adobe Max, regardless of whether you have an Adobe account. The event is held virtually online, and it's completely free to attend. To sign up for Adobe MAX 2021, head over to the event's website to register. If you're wondering what all the fuss is about, here are some highlights from last year's event to whet your appetite.
Adobe MAX sneaks
A highlight of the Adobe MAX calendar, Adobe Sneaks is where the company reveals some of the top-secret tech it's been working on over the past 12 months. And 2020 did not disappoint, offering a glimpse of texture generation tools, mind-blowing AR technology and everything in between (see our roundup here.)
Big announcements from previous Adobe MAX events included the release of Illustrator for the iPad and Adobe Fresco for iPhone. It also revealed new AI-powered Photoshop neural filters to change everything from someone's age and expression to the direction in which their head is facing. We're therefore very excited about what Adobe has in store for 2021's event.