What will Apple do in 2023?

Apple Store - Apple Pacific Centre
(Image credit: Apple)

The end of 2022 was a dramatic time for big tech, with the likes of Twitter, Facebook-parent company Meta and others laying off huge numbers of staff as strategies (and owners!) changed. 

While Apple, at the time of writing, was faring better than most, it was not totally immune to the pressures facing the sector. For one thing, ongoing and tough Covid restrictions in China continued to disrupt iPhone production at the crucial Foxconn factories in the country. There were also reports of a lack of consumer enthusiasm for the iPhone 14 Plus, leading to production cuts of the mid-range device. It is highly likely that Apple will not bother with either the Plus or mini models in future generations of the iPhone as neither sold particularly well. (New rumours suggest the Apple VR headset could impress.)

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Charlotte is a journalist and author covering media and technology. Based in London, she is the UK Associate of The Mac Observer, hosts its Media+ podcast and has written for various other outlets. Her first book, Not Buying It, was published in 2019.