Designing for the web's most vocal users

Around a year and a half ago, Reddit embarked on the first major redesign the site had seen in a decade. With a dated and convoluted codebase and a reputation of being overwhelming to new users, the decision seemed unavoidable, but with a 330 million-strong, highly opinionated and vocal user base, the new look was both highly anticipated and a big risk. 

Reddit decided to open up the process, and build the new look based on feedback from moderators, long-term users, and other redditors. 18 months later, the redesign is being rolled out.

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.