How to create a consistent visual narrative

Whatever kind of work you're doing as a designer, whether you're in-house at an agency, juggling freelance commissions or building a portfolio of engaging side projects, you need to demonstrate your own visual expertise. 

While a big chunk of that is your ability to create the right imagery for any scenario, you also need to be able to take a wider view and ensure that the stories you tell through your work are visually consistent across all the media in which they might be used. Read on to discover three ways in which you can weave consistent visual narratives for clients, their customers, and for yourself.

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.