Inside IBM Studios

It’s no secret that over the past few years IBM has been hiring hundreds of designers and rapidly scaling up its design teams in a bid to place design firmly at the core of its culture. At the centre of this is IBM Design Thinking, a set of principles that are being taught to tens of thousands of IBM employees, whether they work in design or in a call centre.

With approximately 400,000 employees in total, rewiring the company’s collective thinking is a major operation. We quizzed Greg Storey, design practice manager at IBM Studios – the cultural centres of design at IBM – on how the transformation is going.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1