Stockholm Design Lab’s Björn Kusoffsky talks minimalism

Q: Do you see your brand of simplicity as something particularly Scandinavian?

Yes, I do. It's something about scarcity; scarcity is the mother of simplicity. The Scandinavian counties were really poor countries. The demanding natural conditions, where mere survival imposed stern demands on people, led to simple solutions. There was very little scope for extravagance. Great measures of innovation were needed just to face the challenges of everyday life.

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