How to balance the needs of clients and users

'The client is not the user' is one of those incendiary phrases that's often said in discussions and articles about user-centered design. Sometimes phrased as, 'you are not the user' or the 'the company is not the user', the phrase is a simple declaration that encompasses a larger idea that acknowledges that business goals are not the same as user goals, and 'good' designs aim to improve the experience of the public user.

Developers, not users

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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