How to pitch for design work, and win it

Computer Arts: Can pitching be avoided?
Michael Johnson:
Pitching is a necessary evil. Even phenomenally brilliant people can go through fallow periods where they have to stick things in a portfolio and go and see people. The days of people just ringing and saying you’re the man for the job might return, but I can’t remember the last time it happened. If it’s over a certain figure – say £10k – most firms have to tender.

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