06. How Airbnb designs for trust
As the co-founder of Airbnb, Joe Gebbia knows a thing or two about designing delightful digital experiences. In this talk (opens in new tab), Gebbia tells the story of how Airbnb got started, and how he and his UX team create UIs that build trust.
Gebbia explains the ‘stranger bias’ that Airbnb users have to overcome by describing his own anxiety the first time he let a stranger sleep on an airbed in his apartment. In this talk, he also reveals how Airbnb uses microcopy, user flows and microinteractions to build experiences that make strangers into friends.
07. How giant websites design for you (and a billion others, too)
Facebook’s Like and Share buttons are two of the most-viewed UI elements ever created. Get them right, and you can make life more delightful for billions of users, points out Margaret Gould Stewart; but get them wrong and you’ve got a riot on your hands.
As director of product design at the social media behemoth, Stewart has to be on top of the how and why of designing user experiences on a massive scale. Using real-world examples, she reveals three tips (opens in new tab) for how to design user interfaces for the entire world’s population.
08. Designers, think big!
What happens if you move from plain old ‘design’ to ‘design thinking’? That’s the question posed by CEO of IDEO Tim Brown in this talk (opens in new tab). Brown argues that focusing on the small stuff in design isn’t working for us, and it’s time to make the shift to design thinking.
Starting with the example of the original design thinker, 19th century engineer Isambard Kingdom Brunel, Brown explains that design thinking can help us visualise the whole user experience and create new human-centric solutions through prototyping, collaboration and participatory design. Through inspirational examples of design thinking in the developing world, Brown breaks down the benefits of thinking big in design.
09. Reinventing User Experience
Design. You’re thinking about it wrong. At least that’s what Kes Sampanthar thinks. We all want to create engaging products, but counting clicks isn’t the way to do it. Instead of thinking about aesthetics or even usability, we have to think about motivating users. We need Sampanthar’s design paradigm, ‘motivational design’.
Through a murder mystery story set in the Louvre and other fun stories, Sampanthar explains (opens in new tab) the psychology behind motivational design and how tapping into human pleasure centres can help us make engaging products.
10. The best computer interface? Maybe… your hands
Mobile gestures. Click rates. Pixels. Just some of the things that UI and UX designers won’t have to worry about any more if designer James Patten is right. He thinks the future might well involve digital information made visceral through incorporating physicality into a UI.
In this talk (opens in new tab), Patten draws on his experience in robotics and kinetics to explore how we can use physical objects in interface design. Drafting in an army of mini robots, Patten experiments with taking the user interface off the screen and putting it into our own hands – literally.