4 great agency projects making creative use of 4K

4K is no longer a gimmick. The high resolution format for images and video (which you can get learn more about in our 4 things every creative needs to know about 4K video post) has rapidly moved from novelty to the mainstream.

4K television is now a reality, with all the major manufacturers churning out 4K sets, and Netflix, Amazon, Sky Q, BT Sport Ultra HD and more providing 4K content to watch on them. Elsewhere, the XBox One S is leading the way for 4K gaming, while a dazzling array of smartphones now offer 4K video recording.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.