We love parallax scrolling (opens in new tab). It can be an overused technique, of course. But when teamed with impeccable photography and inspiring typography, it can truly enhance the user experience.
This offering (opens in new tab) from technology giants Sony (opens in new tab) is unlike any parallax scrolling we've ever come across to date. It was created as part of the company's 'Be Moved' campaign, where they state: "A journalist once called us a guinea pig because the results of our experiments were copied by others.
"It was meant as an insult, but we took it as a compliment. Combining artistry and engineering IS an experiment but when artists work with engineers, every day is a chance to be moved." Scroll for yourself and see what all the fuss is about!
Visit the Sony: Be Moved (opens in new tab) website.
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Have you seen an inspiring example of parallax scrolling? Let us know in the comments box below!