Watch this! Typography-based animation for the Olympics

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This imaginative campaign makes good use of animated typography to bring the words of an Olympic gymnast to life. Take a look!

We can’t wait for the Olympics to start, and this awesome animation is getting us more excited than ever!

Each of the 12 videos begins with a live interview with a different athlete; then the view cuts to an animated interpretation of their story. The campaign, titled 'The Team Behind The Team' is a collaboration between Y&R, VML, Cohn & Wolfes and Duck Studios.

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Why not check out our typography tutorials, and view glossary of type terms if you've ever pondered the question What is Typography?.

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