Designers react to the new Penn State Uni logo

Universities are just like any other company or business in that they need a strong online presence and brand. With a logo that dates back to the 1980s, Penn State University decided it was time to modernise its mark for digital platforms.

While the 80's design has been popular with students and reflects the spirit of the university, it failed to translate well with social media and videos. This left the prestigous establishment with an inconsistent image.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.