Here are the silver and black versions of the new Volvo logo, created for the car company by Swedish design agency Stockholm Design Lab in collaboration with Tröllback & Company.
The new design is a subtle but important tweak of the defiantly masculine logo created by Bite in 2006 (see below), and continues to evolve the iconic 'Ironmark' symbol first created in 1927.
The old logo: Tweaked but not forgotten
How the 'Iron Mark' has evolved
"Volvo needed a re-design of the iron mark, optimized for communication and versatile for all types of applications," the agency writes on its website. "The logo has been simplified in its purest form and conveys the brand’s vision; to be the world's most progressive and desirable premium car brand."
The all-new, yummy mummy's favourite Volvo XC90 will be the first of the company's cars to carry the new logo design.
Invitation for the new XC90 launch event and new business cards for Volvo Cars
What do you think of the new logo? Tell us in the comments!
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Tom May is an award-winning journalist specialising in art, design, photography and technology. His latest book, The 50 Greatest Designers (Arcturus Publishing), was published this June. He's also author of Great TED Talks: Creativity (Pavilion Books). Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.
