Behind the scenes of Oz's great and powerful title sequence

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Whether you like the film or not, the opening titles for Oz: The Great and Powerful are truly magical. We find out how it was put together...

We love a good trip to the cinema here at Creative Bloq but we could be forgiven for looking forward to the movie title sequence as much as the film itself. Latest fantasy offering 'Oz: The Great and Powerful' may have received mixed reviews but there's no faulting the opening titles.

Garson explains, “We wanted the art work to look authentic and have a hand-painted quality to it, so all of the individual elements were created with that in mind. Plus, all of the imagery makes reference to the story and the character. Our typography was inspired by look of early circus posters and silent film titles.”

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The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.