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Behind the scenes of Oz's great and powerful title sequence

We love a good trip to the cinema here at Creative Bloq but we could be forgiven for looking forward to the movie title sequence (opens in new tab) as much as the film itself. Latest fantasy offering 'Oz: The Great and Powerful' may have received mixed reviews but there's no faulting the opening titles.

The title sequence pays homage to the idea of illusion and history of cinema, taking inspiration from the techniques and styles found in silent movies from filmmakers such as Georges Melies (opens in new tab). The sequence was created at reowned Hollywood agency yU+co (opens in new tab) and was directed by Garson Yu.

Garson explains, “We wanted the art work to look authentic and have a hand-painted quality to it, so all of the individual elements were created with that in mind. Plus, all of the imagery makes reference to the story and the character. Our typography was inspired by look of early circus posters and silent film titles.”

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.