Big question: how do you choose your clients?

Rob Mills
Studio manager

Any client/agency relationship is a two-way thing. The agency must suit the client and vice versa. We usually meet clients a few times before projects get agreed, and by that stage we all understand each other and can determine if we are the right match. For us clients need to understand the 'Bluegg way', how we work and what we expect from them. Most of our clients come from referrals, and we can soon build relationships with them that turn to friendships. That's largely why I have no horror stories to tell other than the usual project issues around scope creep and budget management.

Rob Mills is studio manager of creative agency Bluegg

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