Brad Smith

.net: Why did you opt to reposition Virb?
BS: In late 2009, the team and I took a long, hard look at the strong points of our company – what was holding us back and what made us get out of bed every morning. Owning and operating a social network – fighting against the thousand-pound gorillas of Facebook and MySpace – wasn’t working out. Not for us. Not for our users. We’ve always been great at helping people present their idea, their uniqueness, their product, in beautiful ways. After weeks of internal debate, we realised we could still achieve this by changing Virb’s venue from a social network to a website builder. It may sound like a business plan straight out of 2004, but yeah… Virb is focused on helping people build elegantly simple websites; and we couldn’t be more excited.

.net: Who’s the target audience?
BS: Virb was engineered with simplicity in mind, allowing anyone — regardless of how much nerd knowledge you do or don’t possess — to create a beautiful website with minimal effort.
Bands that don’t have the skill or money to build their own website will certainly find new value in Virb. Photographers, filmmakers, businesses and artists who are tired of sticking a website or portfolio peg into a blog-shaped hole, will find Virb to be intuitive, easy and possibly even fun! We also think the professional webmasters will embrace Virb. They’ll appreciate that they can focus on the good stuff versus slaving over clunky details.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.