Converting Likes into sales

Omni-channel. Curation. Integrated marketing. Whatever the buzzword, the underlying message is that products need to be where customers are, and today’s shoppers are online. Many retailers are still reluctant to embrace ecommerce, but integrating ‘brick and click’ is essential. In particular, social can complement traditional channels, such as comparison shopping engines, affiliate networks and product review platforms, making them more engaging for consumers and more valuable for retailers.

Social commerce is already opening up great opportunities; for example, many shoppers access social platforms on the go through mobile devices, so, with a social commerce channel, retailers boost their access to shoppers anytime and anywhere. Personally, I’m watching Facebook very closely. According to a recent study by Nielsen, Facebook users spend an average of eight hours a month browsing, which is a fantastic opportunity for retailers to engage with the target market. Crucially, these consumers are becoming more open to commercial messages; 56 per cent have clicked through to a retailer’s website because of a friend’s Facebook post, and 67per cent of shoppers spend more online after receiving online recommendations from friends. With these kinds of figures, it’s unsurprising that 'F-commerce' is predicted to be worth almost £20bn by 2015.

Facebook enables retailers to create customisable campaigns, promote in-stock inventory, build brand loyalty and drive sales, so smart retailers will want a slice of that action. Of course, a sophisticated approach is essential; brands must be careful not to fall into the trap of simply replicating their website on Facebook. The key is for brands to be socially aware, and ensure their Facebook campaign is one people will actually Like:


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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.