Jam3 celebrates 10th birthday with mesmerising site

Jam3 redesign

To celebrate its 10th birthday, Toronto-based digital production company Jam3 (opens in new tab) recently put its website through a major transformation. "The design reflects this change and maturation of our company as we approach our tenth year of business," says talent manager Amanda Westerhout.

"The design is clean and timeless, speaking to our more sophisticated side. It was designed to showcase our portfolio and our three prong approach to work: storytelling, design and technology."

The Jam3 team used a custom WebGL particle engine on its desktop landing page

The Jam3 team used a custom WebGL particle engine on its desktop landing page

When arriving on the landing page, it's these three words, which refelect the company's ethos, that users are greeted by, along with a pattern of triangles in the background. But things are not as simple as first appear, which you'll quickly discover. "We know that first impressions matter so we used a custom WebGL particle engine on our desktop landing page," says Westerhout.

We know that first impressions matter so we used a custom WebGL particle engine on our desktop landing page

"The triangle flurry in the background is made in ThreeJS with custom shaders and specialized physics code. To build and customise the background, interactive tools were made and given to our designers. An automated process translated the custom background into a form that non-WebGL browsers can enjoy."

HTML5 and CSS was used for the solid responsive layouts, and Javascript for the animations

HTML5 and CSS was used for the solid responsive layouts, and Javascript for the animations

The team also used HTML5 and CSS for the solid responsive layouts, and Javascript for the silky smooth animations seen through the site. Head over to Jam3 (opens in new tab) and check out the new design, be warned though, the landing page is incredibly addictive!

Have you seen any inspirational website designs recently? Let us know in the comments.

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Kerrie Hughes is Editor at Creative Bloq. One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications. Kerrie's work for Creative Bloq involves managing the team and the site's content, developing and maintaining commercial partnerships, and finding innovative ways to bring Creative Bloq's audience the content they're looking for.