Janus Friis

“2008 will be the year that Joost really takes off,” says Janus Friis. It’s a bold statement, especially when there’s no shortage of competition. He admits that Joost is up against old-school television, as well as iTunes, filesharing, and essentially “just about any kind of video-based entertainment online and offline”. But if the successes of Kazaa and Skype are anything to go by – the other ventures that self-proclaimed disruptive entrepreneur Janus Friis has co-founded with long-term partner Niklas Zennstrm – Joost will have a winning streak.

Content producers are now ready to start embracing the internet, and to put their content online in a legitimate way

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