Telling your client's story

The story. For me it conjures up some old Disney movie that starts with an ancient, hand lettered book slowly opening up and a narrators voice beginning to tell the tale. You're getting ready to hear the amazing story of an individual, real or imagined, and it's going to be full of hope, mystery, good vs evil and triumph.

Why is it that we spend billions of dollars at the movies every year to go see other people's stories? Why is it that we follow a celebrities' (or weblebrities') every waking move? I think it's because we are fascinated with who other people are and how they came to be that way. Maybe we want to know that we have a chance to be as amazing as them. Maybe we need to know who to trust, or maybe it just helps us connect with other human beings.

Either way, we are fascinated by someone else's tale. So why is it that so many company's websites don't take the time to tell their own story? Surely it would be beneficial!

Too often a company's website says nothing about who they really are. Sure there's a boring mission statement filled with utter nonsense and maybe a team page. And of course the obligatory call to action or promotion. But many times none of these things are carefully crafted to fit within the larger context of the company's story.

Let's look at a few ways we can tell the tale:


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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.