Twitter email digest a 'whiff of desperation'

Twitter's differentiator from the likes of Facebook has always been streamlined elegance. Whereas Facebook's news feed is now a jumbled mess of status updates, Twitter's strict reverse-chronological feed has been a breath of fresh air for many. It's therefore curious that Twitter now plans to spam users' email with the 'best of Twitter'.

Othman Laraki, Director, Growth and International, said on the Twitter blog that the weekly email digest would summarise the "most relevant Tweets and stories shared by the people you're connected to on Twitter". Anyone who's seen Facebook's similar attempts to figure out the most relevant messages in a feed will no doubt hope Twitter's algorithms are more successful (and, indeed, better than its attempts to combat spam).

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