Why you should think beyond the fold in web design

There's a ton of debate about the 'fold' in website design. If you haven't heard of it before, the term harks back to newspapers and how they're folded. It's important to place your best headlines above the fold to encourage consumers to buy the newspaper.

This principle has been applied to the screen with important content placed 'above the fold'. However, I don't really think of it like that any more. I think about screens and, specifically, about how many different screen sizes there are. I rely on what I've always done, which is to think first about the message I'm designing for and the context I'm putting it in. Scrolling is OK. It can be used in an awesome way to help convey your message.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.