American Express reveals new brand identity

American Express new logo

American Express is one of the most instantly recognisable logo designs in the world. Yes, the fact that it has the company's name in big bold letters on it helps, but that iconic little blue box has become a symbol synonymous with AMEX. In fact, it's done its job so well since its inception in 1975 that it's remained the same ever since. 

Until now. 

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Kerrie Hughes
Freelance writer

Kerrie Hughes is a frequent contributor to Creative Bloq, and was once its editor. One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications such as ImagineFX, Computer Arts and Digital Camera World. After a stint working for the police, Kerrie is back reviewing creative tech for creative professionals.