Can you spot the secret detail in Bend Studio's new logo?

An image of the new Sony Bend Studio logo
(Image credit: Sony / Bend Studio)

Sony Bend is one of Sony's oldest studios, having worked on games for every PlayStation console since 1993. It's also one of the strangest studios in Sony's stable. The founders bucked the trend to locate itself in San Francisco and Los Angeles to set up in Oregon, and that location influences the new logo.

While the best deals for PS5 make headlines, and our list of the best PS5 games are a good place to start, it's the small details in Bend Studio's new logo that catch my eye… or should that be 'i'. As if taking a leaf out of the best logo design tips, Bend Studio's new identity has a hidden meaning. Can you spot it?

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Ian Dean
Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creativebloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and leading video game title Official PlayStation Magazine. In his early career he wrote for music and film magazines including Uncut and SFX. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on AI, digital art and video game art and tech, and more to Creative Bloq, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5. He's also a keen Cricut user and laser cutter fan, and is currently crafting on Glowforge and xTools M1.