Billie Eilish promotes phone-positivity in new ad (but we're not convinced)

Billie Eilish ad
(Image credit: Deutsche Telekom)

Most of us have probably worried at some point that we spend a little too much time on our phones, especially during lockdown. But one if there's one group that's known for its supposed screen addiction, it's the so-called Gen Z. Now, mobile company Deutsche Telekom has enlisted the voice of Gen Z, Billie Eilish, to try to bust the stereotype.

"Look at us," Eilish's monologue begins in the ad (below), titled What We Do Next. "Just a bunch of kids who are screen-obsessed. Disconnected. Not in the moment." Accompanying the speech is a series of shots of activists, artists, photographers and more using their phones for creativity and to advocate social change. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.