Italy's 'virtual influencer' Venus is 2023's cringiest tourism campaign

Birth of Venus influencer
(Image credit: Venere Italia on Instagram)

Influencer campaigns can be fraught with challenges, so the Italian tourism board probably thought it was on to a winner when it came up with the idea of a virtual influencer. And the star in question is none other than one of the world's most famous works of art. 

Italy's Ministry of Tourism has brought Venus Anadyomene from Botticelli's Birth of Venus to life as a 30-year-old Instagram travel blogger touring Italy's 'most fantastic places and venues'. But despite racking up thousands of followers, nobody seems to have a nice thing to say about her (see our pick of the best print adverts for more inspiring campaigns).

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.