Books form doors to magical worlds in Penguin campaign

Penguin has found a clever way to convey the magic of reading in its latest print ad campaign. The ads capture, in detail, the literary worlds contained in five classic novels, with each book's cover representing the doorway. 

Finding a new slant on such well-known tales is no mean feat, but the campaign manages just that, by focusing on the ability of a good story to transport the reader to a completely different place. The campaign tagline 'Lose yourself in a book' is woven subtly into each.

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.